Allen Yi Founder & CEO
- Strategic Sourcing / Outsourcing
- Business Development & Strategy Planning
- New Product Development Management
- Digital Marketing
- Bluemarble Consulting / Buzzpang, South Korea
- LG H&A – LG Electronic, South Korea
- GE Appliances & Lighting, USA
- Teledyne Water Pik, USA
- Hamilton Beach, USA
An expert strategic consultant specializing in business development, supply chain optimization, and digital marketing strategies. As a leader with a knack for dealmaking and strategic planning, Allen dedicates to driving growth and profitability for companies of all sizes.
Bluemarble is uniquely positioned to serve clients in implementing projects with global brands and partners.
Before founding Bluemarble Consulting, which is a consulting service of Buzzpang, Allen provided services to a Asian client needing to build a strategic relationship with an electric vehicle cell supplier. Previously he held various management positions at LG Electronics where he developed businesses and strategies for HVAC business. He also worked at GE Appliances & Lighting in Louisville, Kentucky where is was responsible for managing $340M spent of air conditioners and home appliances. In his early career, Allen worked for innovative consumer products companies as a design engineer.
News
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The Hidden Negotiation Mistake: Discussing Price Before Structure
The Negotiation That Goes Sideways Too Early A sourcing manager joins a call with a supplier to discuss a new business opportunity. Internal stakeholders are pushing for cost savings. The supplier has submitted a quote. Procurement wants to move fast. So the conversation begins where many negotiations begin: price. “Your quote is too high.” The
2026-04-09Read More -
When a Price Cut Is Not Really a Win: The Sourcing Mistake That Hurts Companies Later
The Negotiation Victory That Can Quietly Backfire A buyer sits across from a supplier under heavy pressure. Costs are rising. Management wants savings. The quarter is closing. The supplier refuses a requested price reduction and points to higher labor costs, unstable raw materials, and currency pressure. The buyer pushes harder. Emails get sharper. Meetings become
2026-04-09Read More -
Principle 1: Preparation Defines Power(B2C vs B2B negotiations)
Principle 1: Preparation Defines Power What if the real negotiation starts before the meeting begins? That is the lesson here: preparation is not a formality in negotiation; it is often the source of power. In B2C, preparation is usually about anticipating the buyer’s mindset. You prepare for questions, objections, emotional hesitation, and competing alternatives. In
2026-03-24Read More
contact details
Contact us at Bluemarble consulting office nearest to you or submit a business inquiry online.
We realized early on that to make a significant impact as a procurement consulting firm, extensive experience in both technology and business is essential.
